YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. By Natalie Jarvey YouTube is making a move into interactive programming and has ...

YouTube plans to take its original programming into a new dimension — with a new slate of content geared around interactive content and live specials. The new initiative will be headed by Ben Relles, ...

YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. Ben Relles, who has served as head of unscripted since 2015, will transition into a ...

In Puss in Book: Trapped in an Epic Tale, Netflix’s first foray into interactive programming, the first choice viewers are asked to make is whether the swashbuckling tabby should fight a muscle-bound ...

The next wave of original programs from Netflix will require more than just kicking back to binge-watch your favorite TV shows. The episodes are the video equivalent of a "choose your own adventure" ...

Netflix continues to push the boundaries of streaming video content. Following its scripted “choose your own adventure” film “Black Mirror: Bandersnatch,” the company says it will launch a ...

In December, Netflix released Bandersnatch, a choose-your-own-adventure style episode of its hit dystopian sci-fi series “Black Mirror.” Based on the positive response to that episode, Netflix’s VP of ...