Learn the difference between Excel COUNT and COUNTA, plus TEXTBEFORE and TEXTAFTER tricks, so you clean text and totals with confidence.

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

A public-private mapping of events were then started. As death in the near family is the most mentally stressful situation a project – much focusing on data bases – was started. The wallet impact was ...

The Chief Marketing Officer role is transforming. Artificial intelligence is now powering significant portions of daily ...

None of these tactics actually guarantees an upgrade for passengers, but they collectively will maximize one's odds of paying ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

The Smart Data Bill, passed in 2025, introduces a shared technical and governance framework for customer-consented data across sectors such as energy, telecoms and utilities. By enabling secure ...

As a successful Creative Director at Inkbot Design, I've seen firsthand the immense impact effective market segmentation can have on a business. It's a powerful strategy that can unlock new growth ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...