So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

For the longest time, Chrome OS has had an “Add to Shelf” option that turned regular websites into something that sort of resembled an app. Google has recently removed “Add to Shelf,” but there’s ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Suzanne is a content marketer, writer, and ...

Ann Behan has 10 years-plus of experience researching, writing, and editing articles, white papers, and executing searches at the board level across various industries. Her expertise includes ...

It’s never fun to be in last place. Google has been coasting along with its Android tablets and Chromebooks for years, playing second fiddle to the bigger players in the game. But the company has a ...

The latest iOS update means more ways to enable Liquid Glass, new security features for AirDrop file sharing, and new ways to keep on top of your Reminders. It's becoming increasingly clear that ...

CES 2026 is just around the corner and we will be there again. Here, we look back at our 2025 coverage, which was very ...

Nicola, A.A. (2026) Open Flow Controller Architecture for Seamless Connectivity and Virtualization Technologies.