In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

With more than 50 million redeemed miles under her belt, Becky Pokora is a rewards travel expert. She's been writing about credit cards and reward travel since 2011 with articles on Forbes Advisor, ...

Founder Richard Paganes opened the first Tubby’s Sub Shop in 1968 in St. Clair Shores, Michigan. The company began franchising in 1978 and has locations in the Midwest and southeastern United States.

If you're seeking the ultimate PC gaming experience without breaking the bank, these cheap gaming PC deals could be precisely what you need. They balance performance and affordability perfectly, ...

HotHardware Staff Picks: Ho-Ho-Hot Tech Gifts... 6 PC Gaming Accessories To Level Up Your... OnePlus 15R Review: Affordable Upper-Midrange... Inside A Simulated Steam Machine: 27 Games... AMD FSR ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. David Kindness is a Certified Public Accountant (CPA) and an expert in the fields of ...