Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible ...

Finding the right SEO consultant can be the difference between a website that languishes in obscurity and one that dominates ...

If you’ve ever opened YouTube and seen a talking AI SpongeBob, a looping slime video, or something that feels engineered to ...

We finally have the technology to present users with a chronological list of content. They said it couldn't be done.

The photograph says everything you need to know about Silicon Valley's new playbook. On one side stands Cristiano Ronaldo, ...

The digital advertising industry faced a perfect storm of disruptions as December drew to a close, PPC Land reports. Among them were massive investments in AI power systems, platform consolidation and ...

In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and ...

OpenAI will reportedly base the model on a new architecture. The company’s current flagship real-time audio model, ...

In this week’s edition of The Prototype we look at the biggest tech breakthroughs of 2025–and the year’s best music.

The algorithm year did not arrive with noise. That is exactly why it matters. Because the biggest changes are no longer announced, they are installed, accepted, and normalised. And by the time we ...