The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

When we think of becoming Lean, in many ways, the ultimate process strategy to accomplish this is what is known as “Mass Customization”. This refers to production in batch sizes of one to meet ...

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

Dive into Bugatti's Sur Mesure and Solitaire programs, offering unparalleled customization for ultra-luxury cars.

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

We often, and quite rightly, complain about the way device makers customize the "stock" build of Android to suit their own needs. Customizing software is not inherently bad, but Samsung, LG, and ...

Table of Contents Technological Advancements in Customization Eco-Friendly Customization Trends Personalized Performance Tuning Enhanced In-Car Experiences The Rise of Unique Vehicle Designs ...