Yahoo hasn't been known for search since Google took that crown long ago. Can CEO Marissa Mayer turn the company into a player again? She's trying. Richard Nieva was a senior reporter for CNET News, ...

August of last year, Yahoo began pointing “link:” and “linkdomain:” without other search operators queries towards Site Explorer. Today, Yahoo will be redirecting “domain:” and “hostname:” queries to ...

Yahoo has been "quietly testing" the sponsored search tool Rich Ads In Search with a select number of national brand advertisers, according to Tim Mayer, Yahoo VP for search monetization and ...

Why are the search engines so reluctant to reveal the rationale behind their keyword matching options? Perhaps because advertisers would revolt if they found out the random terms their ads were being ...