文 | SmalltalkAI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity 广告业务亚太区负责人祁凯介绍了Unity今年的重磅产品——AI广告引擎Unity Vector，正是这一逻辑的典型落地 。作为 Unity Ads（Unity 获客广告平台) 所使用的核心 AI 模型，Unity ...

对于中国出海游戏开发者而言，这种演进可谓恰逢其时。在获客成本高企、竞争加剧的全球市场中，单纯依赖营销技巧和买量投入已难以维系长期增长。只有在完整的智能体系中，开发者才能持续发掘新的用户价值和变现场景。Unity正是在这场结构性变革中，提供了一种更底层、更系统化的解法。通过Unity的工具和Unity Vector引擎，开发者得以将创意内容与数据智能紧密结合，在全生命周期内优化每一次用户互动的价值。

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

（原标题：Unity(U.US)FY25Q2电话会：Unity Ads连续两个季度环比增长超过10% 非Vector部分稳定） 智通财经APP获悉，近日，Unity(U.US ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Unity Mediation, inclusive of ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for ...

近年来，手游广告体验的下滑，成为困扰开发者的难题：游戏内广告出现形式愈发复杂，“关闭”或“跳过”按钮位置和大小频繁变化，广告素材时长被大幅拉长，甚至出现几乎全屏可点的广告素材；Store-kit overlays 的广告形式直接将应用下载功能叠加在游戏界面 ...

近年来，手游广告体验的下滑，成为困扰开发者的难题：游戏内广告出现形式愈发复杂，“关闭”或“跳过”按钮位置和大小频繁变化，广告素材时长被大幅拉长，甚至出现几乎全屏可点的广告素材；Store-kit overlays 的广告形式直接将应用下载功能叠加在游戏界面 ...

作为领先的游戏、互动体验创作与增长平台，Unity 近日宣布其广告质量工具（Ad Quality）已作为一个免费的独立 SDK 向所有开发者提供，不受广告聚合平台限制。这一举措彰显了 Unity 在帮助开发者保障玩家安全、保护品牌形象和维护游戏收入方面的重要作用。

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now ...

Tony Parisi, Unity’s Global Head of VR/AR Brand Solutions grabbed me after our panel on food tech at the NY Food Festival to tell me about an upcoming announcement of a special project he’d been ...

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...