AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...

Publishers don’t always love Google’s AMP pages, but readers surely appreciate their speed, and while publishers are loath to give Google more power, virtually every major site now supports this ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. When you click a link on your phone with a little lightning bolt next to it in Google search, you’re ...

As we noted earlier, Google is playing around with the idea of vanity URLs on Google+, giving them out to select businesses and celebrities. Excuse me while I play ...

Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered pages. Keep canonicals ...

Google's John Mueller said in a video hangout at the 3:16 mark that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. John said "we recommend doing that is ...

As one of Google's early fans, I've had it set as my browser home page since the late 1990s. However, I've changed the internet address several times over the past decade. Google hasn't abandoned ...

Google announced that it is shutting down its URL shortening service, goo.gl. The company says that new and anonymous users won’t be able to create links through the goo.gl console as of April 13th, ...

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using ...

A few weeks ago, Google announced that it would soon start rolling out custom URLs for celebrities and brands. At the time, it wasn’t clear how Google would choose the individuals and brands that ...

Google's Chrome turned 10 yesterday, and Google has major plans for where to take the browser from here -- including options that could revamp how we experience the internet at its most fundamental ...