For years Ookla has dominated internet speed test traffic, but Netflix recently unveiled a simpler option. Now, Google may be muscling into the game with its own test that works straight from search.

These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several ...

I’ve been thinking a lot about landing pages lately. Last time, I talked about getting multivariate landing page testing straight. Today, I’ll look at a specialized offer technique that employs what I ...