Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Anyone who doubts the importance of email marketing needs to talk to Cirrus Insight, which just announced a new service that automates email sync between Gmail and Salesforce. It builds on the an ...

Who Is Salesforce CRM For? Salesforce is a powerhouse platform ideal for companies that want to see better results from their sales and marketing efforts. You can run multichannel campaigns through ...

In one fell swoop, Salesforce did what it had to do for a price beyond what I expected they'd ever pay — and they now can call their Marketing Cloud a marketing cloud and not be wrong. This morning, ...