SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...
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As enterprises modernize, the question is no longer whether to use SAP or non-SAP tools, but how to make them work together ...
After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...