In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...

I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Objectives set forth what you want to accomplish as you launch your new product. The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you're doing and ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

A product life cycle is the typical stages a product goes through during its lifetime. The product life cycle is broken down into five different stages, which include the development, introduction, ...

Opinions expressed by Entrepreneur contributors are their own. PR and marketing are essential elements in your product’s success. However, when it comes to crafting a message and communicating it to ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

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