Perceptual decision making is the act of choosing one option or course of action from a set of alternatives on the basis of the available sensory evidence. Findings from monkey physiology experiments ...

A new study shows that updating visual perceptual skills -- which humans rely on to recognize what they see, including potential threats, and ignore unimportant background -- is an active process with ...

One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. I explored some basic communication principles in my column ...