Local SEO has evolved far beyond basic keyword tracking and listings. Today, businesses rely on advanced local SEO tools and ...

One of the interesting changes in terminology is that of the meaning of machine learning (ML). In the olden days, way back in the 1980s, machine learning referred almost exclusively to the to ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search ...

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers ...

In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can. Search engines keep getting smarter, but that doesn't mean SEO is no ...