ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) ...

The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...

ITV had a silent ad-break during Code of Silence last night. Viewers have hailed it as “genius” and heaped praise on the broadcaster. But what exactly happened? ITV has been hailed as “genius” after ...

Piers Morgan has been dropped by ITV chat show Good Morning Britain due to his appearance in the National Lottery’s latest ad campaign with Katie Price. The broadcaster’s regulations state that Morgan ...

Coronation Street devotees were left irate on Wednesday evening (November 12) when the latest instalment was pushed back to accommodate a Christmas advert. Soap enthusiasts anticipating the most ...

The U.K. TV giant, led by CEO Carolyn McCall, eyes continued benefits from a cost savings program and will by the end of 2025 "have recouped the cumulative investment in ITVX." By Georg Szalai Global ...