Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process. A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed ...