Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

Being a popular brand is no longer good enough. A new survey from Criteo puts numbers to a trend we’ve seen over the last few years: outside of luxury goods (or wine and spirits), consumers are no ...

An MDM program offers a competitive advantage by creating a two-way data clearinghouse with automation and tools to manage data that all your systems can access Until now, as a developer, you’ve been ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

Master data is easily one of the most critical assets that a business possesses. With continuous digitization and the advent of the fourth industrial revolution, the value of master data and the ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), an enterprise cloud data management leader, further strengthened ties with Google Cloud and put more power in the hands of customers ...

REDWOOD CITY, Calif., July 8, 2020 /PRNewswire/ -- Informatica®, the enterprise cloud data management leader, today announced it has been recognized as a 2020 Gartner Peer Insights Customers' Choice ...

CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020. Just as the holiday party invites start going ...