Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

Color wields a profound influence on human emotions and decision-making processes. From the vibrant reds that evoke excitement to the calming blues that promote relaxation, colors can sway our mood ...

In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...

Personalize a large space with a dramatic flourish of warm shades and distinctive framing. Q. Our children’s bedrooms are on the top floor, and the ceilings slant under the pitched roof. It is a ...

MILAN — Papal purple, fizzy orange, grass green — designers have shown their true colors in an energized and optimistic Milan season. And it is a case of he who dares wins. The brave-heart spirit at ...