Building a sound app development strategy well-matched to brand and content is critical to creating a CTV experience that sticks. Nadine Krefetz, Consultant, Reality Software, Contributing Editor, ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...

SAN FRANCISCO, Oct. 18, 2021 /PRNewswire/ -- As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023, per ...

Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...

Multiple CTV Apps Developed by industry leader Castify.ai, shine as top publishers for CTV programmatic advertising in various global regions. Castify.ai's success stems from its dedication to ...

Ad-supported apps drew the vast majority of time spent watching connected TV in the first half of 2023, but the level of attention paid to streaming ads fell, according to a new report from TVision.