Press Advantage, a leading press release distribution service, today released insights examining the disconnect between internal brand improvements and external audience perception, addressing a ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

For many, life has evolved post-pandemic. Many more of us are staying home for work and leisure. As a result, foot traffic to retailers has shrunk, and consumer behavior has changed. Enter the rise of ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer ...