Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

The roadmap to making meaningful change in your personal or professional life can be found in the discipline of behavioral economics. Historians trace the “custom of making new year’s resolutions” ...

Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Long gone are the days when most American workers could rely on their employers to manage their retirement savings. Today, most people handle their retirement portfolios themselves, gaining the right ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Michael Boyle is an experienced financial professional with more than 10 years ...

The idea that the advertising industry might benefit from a greater appreciation of economics is one of the oldest jibes around. Profligate advertising being curbed by economic realism is a script ...

In the late 1800s, one of the most enduring fictional characters of all time first appeared on the scene. No, I am not talking about Sherlock Holmes or Oliver Twist, but a less well-known though ...

Imagine you’re a professor. You have assignments that you release at the start of the semester but they don’t need to be turned in until the end. How should you design your curriculum? Putting ...